For example, not all links carry the same weight. Google works largely the same way today, although with much more sophistication and nuance. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them. The sites with the most links were, theoretically, the best sites. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them. These references acted almost like a vote - the more your work was referenced the more important it must be. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. The idea for PageRank - Google’s early ranking algorithm - stemmed from Einstein.
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